Soulidium - Phantom in the Wire
Case Study

Case overview

In the heart of Oklahoma, where the rhythm of the streets resonates with the pulse of resilience, Juice The Mac emerges as a force to be reckoned with in the rap game. With his new release titled ‘Tom Brady,’ Juice The Mac takes us on a journey behind the scenes, providing a sneak peek into the creation of this impactful track.

Social Links

YouTube

Spotify

Instagram

Instagram

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TMMA- Soulidium - Phantom in the Wire

The Brief

After a period of relative inactivity following their initial album release, they embarked on the journey to release their second album, initially titled “Fly 2 the Sun” around mid-2011. Ultimately, it saw the light of day in late 2015 under the new title “Awaken.” Unfortunately, the band disbanded in 2017, but in a surprising turn of events, they regrouped in 2022. Currently, they are diligently working on a forthcoming album titled “Revolution,” which is slated for release in 2023.

TMMA- Soulidium brand
TMMA- Soulidium brand

The Campaign

Our “Phantom in the Wire” campaign was a one-month powerhouse that harnessed the potential of digital advertising platforms to elevate a metal music brand to new heights. Through a multifaceted approach, we not only achieved but surpassed our goals. Our strategic Spotify Ads Studio campaign was instrumental in propelling our music to the forefront of the metal genre, resulting in over 100,000 algorithmic streams and increased algorithmic playlist placements. We also placed his songs and latest release, “Phantom in the Wire” on over 100+ metal playlists. On YouTube, we showcased our metal music content and achieved an impressive 100,000+ views, along with an above-average engagement rate, indicating strong resonance with our target audience. Furthermore, our strategic use of Google Ads, particularly Discovery Ads, allowed us to reach metal enthusiasts actively seeking new music, extending their brand presence and ensuring a comprehensive digital footprint.

Spotify Ads Studio

Full Profile Promotion

Targeted Locations

Targeted Similar Artists

30 Days Campaign

TMMA- Soulidium brand

The Results

TMMA- Soulidium brand

1.6M+

Impressions

1.3M+

Reach

1.188

Average frequency

98.71%

Completion Rate

89,656

Clicks

5.59%

CTR

Conclusion

The “Tom Brady” campaign for Babyface Ray, Juice the Mac, and Peezy was a resounding success. Each objective was not only met but significantly exceeded, highlighting the effectiveness of our targeted approach in engaging and expanding the artist’s audience across multiple platforms. By optimizing ads and playlist placement, we drove organic growth that continued beyond the campaign’s four-week duration. The remarkable engagement and growth achieved demonstrate the power of a well-structured and targeted digital campaign.

Impact Summary:

  • Spotify Streams: +300,000
  • YouTube Views: +400,000
  • Social Media Following: +25,000 followers

This case study exemplifies TMMA’s potential of a focused digital strategy in achieving and exceeding promotional goals for music releases.